UP MEDIA BUYING

Integrated media buying for global games

Performance acquisition across Facebook, Google and TikTok, executed by media, creative and technology teams working as one.

Global GamesFacebookGoogleTikTok

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PLATFORM COVERAGE

Leading media working together for global game growth

A platform mix designed around product stage, target market and KPI, continuously optimized from testing to scale.

01Facebook

Social acquisition for games

Continuous testing across creative, audiences, placements and budgets to find scalable combinations.

02Google

Search, display and app campaigns

Capture demand across Search, Display, YouTube and App Campaigns.

03TikTok

Creative-led short-form growth

Native video concepts and rapid testing to identify creative with scaling potential.

WHY UPAPP

More than media spend: an operating system for optimization

Account setup

Prepare the accounts and operating environment required by each market.

Creative production

Iterate around game hooks, local culture and performance data.

Campaign optimization

Manage audiences, placements, bidding and budgets every day.

Performance review

Use daily reporting and structured reviews to update the next growth cycle.

HOW IT WORKS

Media buying process

Define goals

Align product, markets, platforms, budget and KPI.

Technical setup

Connect landing links, pixels, postbacks and reporting definitions.

Accounts and creative

Prepare media accounts and the first creative testing plan.

Launch campaigns

Validate audiences and creative before moving into scale.

Optimize and scale

Continuously improve budgets, creative and audiences with clear reporting.

FAQ

Frequently asked questions

Which products do you serve?

UP Media Buying focuses on global game acquisition. Contact sales to confirm category and market fit.

Which platforms are supported?

Core platforms are Facebook, Google and TikTok, selected according to product and market.

What does the client provide?

Usually the product link, target markets, budget, KPI and information required for pixels or event postbacks.

How is performance reported?

Projects include agreed daily data and structured reviews focused on the core KPI.

UPAPP offers more marketing growth solutions

Combine launch, marketing technology, ad accounts and media execution to build a more complete growth engine.

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